MOOD FOR FOOD RE-ENGINEERS MENU FOR JIMBOY'S TACO - GUY FIERI'S GUILTY PLEASURE

MOOD FOR FOOD LAUNCHES NEW MENU IN ALISO VIEJO, CA. FOR JIMBOY'S TACOS OF SACRAMENTO. CHARGED WITH MENU STRATEGY AND MENU ENGINEERING, CHALLENGE WAS CONDENSING MENU WITHOUT LOSING LOYAL AGING FOLLOWERS. THE MENU FEATURES 60 YEAR OLD CLASSIC RECIPES, MOOD FOR FOOD ADDED SOME NEW INNOVATION AND TODAY'S LINGO/JARGON TO CAPTURE NEXT GENERATION OF LOYAL FOLLOWERS. ALIGNING PRICES WITH COMPETITIVE RESEARCH AND A FIRM FOOD AND PAPER COST FORMULA.  SUCCESSFULLY BRIDGING NEW MILLENNIAL AUDIENCE EXPECTATIONS WHILE GIVING OLD AUDIENCE THEIR FAVORITES WITHOUT COMPROMISING THE BRAND SIGNATURE OR PRICE CEILINGS.  THE BRAND IMPROVES PURCHASING, SPEED THROUGH PUT,  GAINS NEW TRIAL, INCREASED USER FREQUENCY AND INCREASED TRANSACTION AVERAGE.