Robert Zuetell is a creative catalyst of innovative thought processes, a brilliant forecaster of emerging trends and is instrumental in harnessing team goals and initiatives. Kevin Lyles, VP of Def Jam Records/Warner bros, said of Rober’ts skills, “Quite simply, Robert was born with the gift of spotting trends. You are an early adopter my friend”.

Strategic in launching Black Flys Eyewear and FlyGirls, The Black Flys brand lead the action sports industry from the days of its infancy to the meteoric rise into mainstream culture. The launch of Black Flys / Flygirls re-wrote the rulebook in guerilla marketing and brand development. The high energy brand was defined by out- of- the- box design, use of alternative materials, novel packaging, and celebrity appeal and was early pioneers in Shock marketing. Robert managed all national and regional sales efforts with responsibility for such prestige clients: Nordstrom, Saks Fifth Avenue, Belk’s, Dillon’s Fred Segal, Patricia Fields, Pac Sun and many other fashion leaders.

Robert has successfully held similar roles for Von Dutch Kustoms, International News, Bear Surfwear, Nat Norfleet, Crazy Shirts Hawaii and Herbie Fletcher’s Astrodek all of which were category leading and influential to market paradigm shifts.

Robert always an early adopter served as sales executive in high tech experiential marketing at Picture Marketing. Robert developed and managed viral, mobile and social marketing forums for large scale events such as Latin Grammy’s DUB show, San Diego Street Scene, Film and Television Museum Awards and marketing partnerships with leading accounts such as Anheuser Busch, Starwood Resorts, CBS Radio, Diageo Liquor Brands, Jaguar and Daimler Chrysler, all of which have solidified his depth of reach to the end user.

Robert’s talents in integrative marketing and sales development have put Mood for Food on pulse with new market emergence in the food industry and its clientele ahead of the curve for innovation and education.