Farmer John - Market Position

Mood for Food activated as culinary marketing agency of record and developed Farmer John’s new market position and trade show image and strategy. Delivering an impactful message which is up to current consumer expectation and preferences,

..........Local Western Heritage ............. Family Crafted Pork Products

Farmer John – Innovation in Research and Development

Mood for Food provided numerous market leading products that were instrumental in the purchase of Farmer John to a Hormel Foods acquisition in 2004. Mood for Food provided turn key R&D for the following products. Mood for Food also supported the creative and technical development of packaging, implemented manufacturing practices, specifications and the understanding of the critical control areas of manufacture and creative support of sales and broker network:

Chorizo: The first to market in the premium Chorizo Category.
Maple Bacon: Market leading flavored bacon
Pre cooked Bacon and Sausage: Provided foodservice convenience to bacon and sausage. Mood fro Food utilized current equipment to create product attributes important to the retail consumer, such as caramelization, stringer and fresher flavor profiles and easy to use packaging. First to market in a mylar bag package. Mood for Food developed a product line that hit the mark with consumers
Louisiana Hot Sausage: Provided reverse engineering of original product and provided Farmer John with economic control of goods
Brown Sugar Honey Ham: Market leading in western states
Maple Ham:market leading in western states
Farmer John Burritos:capitalized on bacon trim and sausage by product