Chomp Chomp Nation Globe Trotting Genre-Defying Cuisine DEC 2015 Orange Coast Magazine

Mood for Food Strategic Consult developed and operate the brand Chomp Chomp Nation and are honored in December 2015 Issue of Orange Coast Magazine  

A nice editorial piece on 80 Dishes around the World in Orange County described as best of OC's Globe-Trotting Genre Defying Cuisine with their signature Chili Crab burger as featured on Food Networks Diner's Drive Ins and Dives #DDD.  Launched in 2010 as a food truck proof of concept of Singapore Cuisine with American Twist, now they have graduated to a Food Court inside a Alternative Ethnic Grocer in #Anaheim known to many for their International Bazaar of food, Wholesome Choice. Featured in the article is a signature best seller a true hybridization of cultures East meets West ......Wok-tossed chile crab bathed in a sweet, fiery sauce is a definitive dish of Singapore. Chomp Chomp Nation is Anaheim’s Wholesome Choice Market reimagines the finger-licking favorite as a hearty crab cake burger, flavored with ginger, kaffir lime, garlic, and a sweet, hot chili sauce. It’s topped with a handful of slaw and squeezed into a soft bun. Find this deliciousness at 5755 E La Palma Ave. Anaheim and soon to launch a 2nd location in Irvine.

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OC WEEKLY ARTICLE

MOOD FOR FOOD RE-ENGINEERS MENU FOR JIMBOY'S TACO - GUY FIERI'S GUILTY PLEASURE →

MOOD FOR FOOD LAUNCHES NEW MENU IN ALISO VIEJO, CA. FOR JIMBOY'S TACOS OF SACRAMENTO. CHARGED WITH MENU STRATEGY AND MENU ENGINEERING, CHALLENGE WAS CONDENSING MENU WITHOUT LOSING LOYAL AGING FOLLOWERS. THE MENU FEATURES 60 YEAR OLD CLASSIC RECIPES, MOOD FOR FOOD ADDED SOME NEW INNOVATION AND TODAY'S LINGO/JARGON TO CAPTURE NEXT GENERATION OF LOYAL FOLLOWERS. ALIGNING PRICES WITH COMPETITIVE RESEARCH AND A FIRM FOOD AND PAPER COST FORMULA.  SUCCESSFULLY BRIDGING NEW MILLENNIAL AUDIENCE EXPECTATIONS WHILE GIVING OLD AUDIENCE THEIR FAVORITES WITHOUT COMPROMISING THE BRAND SIGNATURE OR PRICE CEILINGS.  THE BRAND IMPROVES PURCHASING, SPEED THROUGH PUT,  GAINS NEW TRIAL, INCREASED USER FREQUENCY AND INCREASED TRANSACTION AVERAGE.